Latest collaboration in the company’s worldwide premium sports sponsorship portfolio aims to strengthen ties with global sports communities

On February 21, TCL announced that it became the sponsor of the regional partner of CONMEBOL Copa América Brazil 2019, the world’s oldest international continental football competition and one of the most influential football championships, in São Paulo, Brazil.

TCL’s partnership with the 46th edition of the CONMEBOL Copa América, which will be played by South American football teams including Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, Venezuela, and two guest teams, Japan and Qatar, in Brazil this summer, will come into effect from February 22, 2019 to December 31, 2019. It is TCL’s latest collaboration in its stellar series of well-established, extensive sponsorship programs and follows its recent collaboration with the Brazil National Football Team, which shows its passion to connect with growing sports communities and fulfils its commitment to global consumers.

As the official partner of the tournament, TCL will also enjoy brand exposure via pitch-side adverts, referees’ uniforms, and all VAR equipment, as well as its extensive promotional activities across online, social, mobile and offline channels.  In addition, TCL will exclusively provide industry-leading TV products across all venues, allowing football fans to enjoy a high-definition, immersive viewing experience.

To reach out to more football fans, TCL will roll out a series of co-branded marketing activities with the CONMEBOL Copa América Brazil 2019, including launching co-branded products, TV commercials, souvenirs, etc. in designated markets. The company will also host official site activations across all venues, where football fans can experience TCL’s diversified smart products and enjoy promotional discounts. Furthermore, it will launch give-away campaigns to give global football fans the chance to win ticket to the competition.

“We are honored to partner with the CONMEBOL Copa América Brazil 2019, which has long been loved by football fans worldwide,” said Kevin Wang, CEO of TCL Electronics. “We are passionate about sports and aim to strengthen ties with our global sports communities through football as part of our key initiatives to embrace a younger generation,” he added.

Spokesperson from CONMEBOL copa america said, “We are thrilled to team up with TCL, a company that brings happiness and convenience to millions of households and young people worldwide with their cutting-edge consumer products. We are excited to start a new journey with TCL to bring this 103-year-old football championship to a wider group of football lovers across the world.”

TCL appointed Brazilian football superstar Neymar Jr. as its global brand ambassador in early 2018, and together they have inspired a creative life for global consumers with smart products and services. The company also entered into a partnership with the International Basketball Federation (“FIBA”) in June 2018, which is set to push the brand closer to younger consumers with the FIBA Basketball World Cup 2019 this year.

The company’s other global sports partners include the Brazilian Football Confederation (Brazil), Rosario Central Football Club (Argentina), soccer team San Jose Earthquakes, NBA’s Minnesota Timberwolves and Lynx, Philippine Basketball Association (Philippines). It also works with entertainment industry partners including Hollywood’s TCL Chinese Theatre and The Ellen Show.

More details of TCL’s online and offline events for the CONMEBOL Copa América Brazil 2019 will be disclosed in due course.

TCL maintained a robust growth in 2018. The company’s export of air conditioners rose rapid for consecutive years and listed No.3 in the industry. In 2018, its air conditioner export listed top 3 among China AC industry in the global markets such as Holand, Indonesia, Saudi Arabia, Argentina, South Africa, Australia, Paraguay, Nigeria, etc., while maintaining its rapid growth in the emerging markets including India & South America.

About TCL Air Conditioner (Zhongshan) Co., Ltd. (TCL AC)

Headquartered in China, TCL AC has become an emerging power in China’s wave of globalization in the air conditioner industry. It is now its 20th year since its establishment. It has been regarded as the fastest growing air conditioner enterprise for consecutive years. 'SMART AIR WE ENJOY', TCL AC has been fully engaged in providing the best air conditioner solutions to global users, which  is good-looking, highly reliable, highly cost-effective and true intelligent.

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