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TCL Air Conditioner Successfully Held 2018 NPI in Russia

On February 27th, TCL Air Conditioner (TCL AC) New Product Introduction Conference was held in Moscow. The grand conference, hosted by TCL Russian distributor Biocond, showcased 2018 line-up of TCL products for the Russia market, which had large potential for larger market coverage.

The conference started from the trailer about TCL brand with a dynamic review of the glory of TCL and its global advertising achievements, which was inspiring and motivating to the attendees.

In 2017, TCL AC had its total global sales exceeded 10 million sets, leading air conditioner into a new era of true intelligence. In 2018, TCL customized line-up AC products for Russian market include Elite and Miracle series featured with safety and quiet operation, high-end F6 series featured with high efficiency, which were eye-catching and gained a lot of approvals at the scene.

Through user-orientated, quality-orientated and intelligence-orientated, TCL AC’s reputation, competitiveness and brand images have been increasing rapidly these years in Russia, particular after its signing with the global giant football star Neymar JR as TCL Global Brand Ambassador this year.

运势起航,砥砺共进,共育品牌之树

TCL空调召开2018年度俄罗斯新品发布会


2月27日,TCL空调在莫斯科召开了2018年度的新品发布会。这场由当地代理商Biocond主办的开年盛典,向现场百余位TCL合作伙伴展示了全新的产品布局,并传达出更具针对性和前瞻性的品牌营销理念。

会议以一段简短而精彩的视频开场,TCL在全球愈发活跃的推广动作及卓越的推广成就,是品牌实力与魄力的交融,更是TCL合作伙伴信心与动力的来源。伴随着蓬勃有力的背景音乐,会议在热烈涌动的氛围中正式拉开了序幕。

2017年,TCL空调整体销量突破千万套,站在这一荣耀里程碑之上,TCL空调正在引领空调进入智能新时代。在2018年TCL为俄罗斯空调市场量身打造的产品阵营中,主打安全与静音的Elite和Miracle系列,以及F6高端分体机系列一经亮相,便成为了现场关注的焦点。发布会对新品进行了全方位诠释,代理商们在领略产品优越性能的同时,也深化了对品牌的认可和对未来合作的期许。

通过近年的努力,专注消费者需求核心导向,以质量和科技为指引的TCL,在俄罗斯空调市场已经占据了一席之地,尤其是今年与内马尔的签约必将对TCL空调在俄罗斯制冷市场的未来竞争和口碑起到不可或缺的推动作用。