On February 5th, in Bangkok, Thailand, TCL Air Conditioner held a New Product Introduction Conference on the theme of Create Your Fresh Future. Over 200 attendees, including 45 core dealers from Thailand, partners in the industry and friends from media participated to learned more about TCL AC’s latest development and true intelligent technologies.

In 2017, the total sales of TCL ACs exceed 10 million sets. At this millstone moment, Mr. Bill Cheng, director of Southeast Asia region of TCL AC overseas marketing center, expressed the sincere thanks to the strong supports from Thailand dealers on behalf of TCL AC Headquarter. Moreover, awards were presented to the outstanding dealers at the scene.

After 5-year’s hard efforts on the Thailand market, TCL Air Conditioner has established strong relationship with local partners and friends with mutual benefit and trust. In 2018, TCL is leading air conditioner into a new era of true intelligence. Especially for Thailand, “Intelligence + Music” is the major concept delivered to the public. The launches of T-Music and other two R32 inverter air conditioners drew plenty of attention from the dealers.   

While the whole air conditioner industry facing a 4% decline in Thailand last year, TCL, together with other Chinese brand, maintained its good performance and increase by 25%, which is an acknowledgement to TCL air conditioners in the local market.

In 2018, with more and more TCL AC flagship stores will be established across Thailand, users will be able to experience the excellence of TCL AC easily. Meanwhile, TCL will strive to achieve full coverage of after sales offices and set up a 24- hour service response mechanism. It is believed that TCL air conditioner will become one of the leading forces in the air conditioner industry in Thailand soon.

布局新战略 展望新征程  TCL在泰国发布智能新品空调 

2018年2月5日，TCL空调在泰国曼谷蒙天河畔酒店举办主题为“创造全新未来”的产品发布会，并对客户和媒体宣讲了TCL空调在泰国的发展新战略。TCL泰国分公司高层及众多空调行业精英、全泰国各地区45家核心经销商代表、合作伙伴、媒体记者等近200人出席盛会。

TCL空调海外营销中心东南亚总经理程志斌先生在开幕代表致辞中表示：2017年，TCL空调能够突破千万套的年产销量，离不开众多合作伙伴的支持,代表TCL空调总部，他对泰国经销商的大力支持表达了衷心感谢，并为优秀经销商们颁发了奖项。

TCL空调进入泰国市场5年来，一直与经销商保持友好的合作，建立了良好的商业默契，实现双方互利共赢。2018年，TCL空调以“TCL 引领空调进入智能新时代”为战略落脚点，针对泰国市场推出了主打“智能+音乐”的产品阵营，包含音乐空调及R32变频空调等3款新品。TCL所营造的现代化智能生活场景引发了现场经销商们的浓厚兴趣。

2017年泰国空调市场整体下滑4%,逆境当头，TCL保持一贯水准，作为最具代表性的中国企业，引领一众品牌在整个市场容量中实现了25%的增长，充分证明了泰国市场对于TCL及中国空调品牌的好感度正在不断上升。

2018年TCL空调将在泰国各地打造TCL空调形象店，让消费者更便捷的体验TCL空调产品；同时力争实现售后网点的全覆盖，建立24小时服务响应机制。相信TCL空调必将成为泰国空调行业的新力量。