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Amazing NPI Accelarate TCL's Market Expansion In Egypt

On December 9th, hosted by TCL, Shams and i2, a new product introduction was held in Cairo, Egypt. Nearly a thousand people, mainly including local dealers attended the event to experience the core technology and user-friendly design of TCL air conditioners. 

The Conference opening was supported by the famous singer Razan Moughrabi, with her enthusiastic introduction to the TCL Chinese Theatre and TCL's strategic cooperation with several Hollywood film production company for entertainment marketing.

At the conference, representatives from the market made the speeches to inspire the dealers’ confidence in TCL and to prompt the further expectation for bright prospects.

To accelerate TCL brands development in Egypt and provide the world’s leading air conditioners to meet the demands of the Egypt users, TCL will continue to improve its product line-up and bring premier AC products and reliable services to the local market in the coming year.

Series of ACs introduced at the scene covered Miracle, Elite and F6 series split AC, T-Guardian, T-Music and T-Health from Aircon+, besides, F1 floor standing AC and the V series portable AC also catch the eyes of the attendee.

Being an ECO pioneer, TCL Full 5D DC inverter air conditioner can be energy-saving up to 42%. To help Egypt users to cope with the dry and dusty air, TCL especially recommend self-cleaning and comfortable cooling functions. 

Miracle with super quiet feature is easy assembly, easy installation and easy maintenance, can provide extreme quiet cooling living space for users. T-Guardian equipped with high-definition HD camera make it available for live detection and automatic alarm. Furthermore, the beautiful sound of T-Music can even match the professional level. T-Health with built-in UV LED can eliminate 96.42% bacteria in the air.

During the meeting, both TCL's impressive latest AC technologies and excellent global market performance largely increased the confidence of attendees. It is also learned that TCL would further reinforce its marketing layout in Egypt, and even North African market, with strong sales team, larger after-sales network and more user-orienated AC products, to provide local users with more outstanding AC user-experience.



The conference was ended with the singing from famous Egypt singer Mohamed Hamaki, whose beautiful voice offered the blessings and thanks to our sincere TCL partners. It is believed that TCL air conditioner will be favored and acknowledged by more and more Egypt consumers. It is a new chapter opening for TCL in the AC market in Egypt. Also, a largely increase brand image and larger market expansion can be expect in the near future.